in Innovation

Uncertainty, Argh!

I just heard a talk at Lean Startup Machine NYC by Jonathan Fields, author of the book Uncertainty: Turning Fear and Doubt into Fuel for Brilliance. It was only about 20 minutes but had maybe the highest useful content density of any talk I’ve ever heard. Here’s a few notes:

A startup at the beginning is filled with uncertainty about your product, market, everything. We experience uncertainty as pain. Usually we react by changing speed: we slow to a crawl because we’re paralyzed by imperfect information, or we rush to the end to make the pain stop.

As you conduct experiments, data replaces uncertainty; the process eases us down the uncertainty curve.

So, don’t freak out. Get data, Focus conversations on the data.

Other excellent advice:

  • We are not made to concentrate for more than 90 minutes. Our brain is wired to take breaks, that’s why ideas come to us in the shower. So, do 90 minutes of work, then 20-30 minutes of something unrelated. This reminds me of the Pomodoro Technique which helped me crank out several book chapters.
  • We can manipulate intelligence by priming the brain, either positively or negatively. You could say to a group of men, “Men do 50% worse on this test you’re about to take” and they will! So, create positive priming, e.g. start meetings with 60 seconds of a story about something cool that happened today.
  • Meditation and exercise are the two best innovation techniques anyone can practice, but ironically people in startups give them up first to do more work. Instead when we’re working hard we should double down on meditation and exercise. Spending quality time away from work improves the work, helping us do better work in less time.