Been thinking lately about how much of an impression advertising can make, in a purely positive emotional way, when done well. The examples below make my point. And I’ve been comparing this to the way we design and present web sites – showing strategy, then a month later schematics, then a month later designs, then finally after another month you see a working prototype.
I think in advertising, as much as I despise the overall superficiality of it all after working there, they GET IT more than we do. They know how to make an impression. We should be showing a working home page at the first big presentation to wow the client and to get the concept straight in our heads. Too much of the passion is lost as we draw the concept through the wringer of the project months.