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Thoughts on my deliverable format:


“First tell ’em what you’re going to tell ’em, then tell ’em, then tell ’em what you told ’em” – Teddy Roosevelt, I think.


  • In general, not impressive.
  • Doesn’t connect strategy with architecture.
  • Doesn’t stand on it’s own, explaining what you’re seeing. Comes from lack of narrative and and lack of keys and maps.
  • If something is uncertain, that’s OK, just explain it.
  • I blame a personal shortcoming on no visual design experience, but this stuff isn’t hard, it just requires careful thought.