Most Designers Really Think They’re Dentists

Most designers really think they’re dentists. If the designers are sitting there and they’ve got the stakeholders in the room – the CFO, the CIO and the CTO and the CEO – and one of the clients says: “Boy, my jaw is killing me”, the designers will immediately say: “I can have a look at that!” “Really?” “Yes, I’ll invent something! We’ll get that molar out of your jaw in no time!”

That’s what I, as a science fiction writer, find most attractive about designers. They don’t primly say “I only do plastic consoles” — because that’s not what they do.

from Bruce Sterling — A Conversation About Turin

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