in Digital Service Design

Digital Service Design: A Book in Progress

I recently went looking for and failed to find the book I think so many of us would appreciate and enjoy right now, one that captures the excitement, the emergent processes, and the innovative techniques for designing digital services, particularly for the Internet. There are great product development books, great Internet strategy books, and great books that describe the nuances of design and marketing and programming. But there’s nothing like a primer or a manual that helps the majority of people in the field grasp what the process is like to design a service the way the best Web 2.0 companies do it.

That’s what I hope to create. I’ll post pages here, a few at a time. As always, your comments are appreciated.

Read this doc on Scribd: The Right Idea 01

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