in Creativity

The Berlin C-School

The Berlin School of Creative Leadership sounds fascinating…

By bringing together top creative executives and international leadership experts, the Berlin School will pave the way for new standards in communication and leadership, fostering global discourse on creative leadership in entertainment, journalism, media, advertising and marketing.

At its heart is the Executive MBA in Creative Leadership, an 80-day part-time program comfortably spread over 18 months, taking place in Berlin with study trips to Chicago, New York and Tokyo.

Grant’s analysis is honest and insightful (as usual)…

The danger is that this will be another jolly club, where pals appoint pals, and the odor of self congratulation extinguishes the possibility of fresh thinking. Creatives may have the Canadian problem I was talking about this week: people who are brilliant as individuals and small groups working in agency circumstances find themselves diminished by still larger groups and the scale, to say nothing of the pretensions, of university life.

I guess the real challenge is how you get the academics and the creatives to play together This is not a famously productive relationship and it will take some tremendously good mediation to make these two parties mutually useful, let alone mutually inspirational.

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