in Business Design

Business Model Diagrams

Inspired by Samuel Mockbee’s work helping architecture students make actual homes during their studies, I’m having my Business & Design class at the Pratt Institute do business design work on an actual business. We’ve studied business operation and finance, secondary and primary research, and business idea sketching. Monday we’re kicking off our project with a visit from the client.

A tool I’d like to use to capture the essence of the client’s business in a snapshot is a business model diagram. I’ve found two good examples:

  1. Peter Rip’s
  2. Alex Osterwalder’s and below…