I’m not convinced the MFA is the new MBA, though I like this use of Chekhov’s technique for talking to clients: “One of Chekhov’s more famous quotes was “Any idiot can face a crisis; it is this day-to-day living that wears you out”. His simple philosophies come through in his stories, which were not noted for their intricate plots. Rather, Chekhov found emotion and drama in ordinary, everyday events…. How Does Chekhov’s Model Work? First, Anton tees up a messy situation. Second, he describes the impact the situation is having on his characters – then delights us with an ending. “