in Innovation

Free MIT Sloan Article: Clay Christensen on Product Dev

For a limited time only you can download the full text of Finding the Right Job for Your Product by Clayton M. Christensen et al. The article itself isn’t revolutionary — they essentially mirror the transition that marketing research has undergone in moving from demographic to affinity customer segmentation. Christensen and his colleagues describe that transition in terms of product development. It starts to get a little muddled as they come up with their own interpretation/strawman of user-centered design and then critique it, but the intentions seem noble.

  1. Victor,

    I briefly went through the article, do you see the approach parallel to activity based design in HCI space?

    Cheers
    Alok

  2. I can’t keep up with all the [fill in a flavor]-based design methods these days, it all feels like mere re-slicing to me.

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