So big companies are adopting social media. As they take a shortcut by buying software from BigCo-friendly vendors like Pluck, one has to wonder how long it’ll take before customers experience social media fatigue.
And, in the rush to install the software, I wonder if they even think about being in competition with Blogger, Flickr, and the other quite-good industry leaders? In the past I’ve seen many efforts to consider vertical search just to realize that everyone doing search is competing with Google. I wonder if the same realization will come with social media, or if social media will simply become the new paradigm for most media?