The 12 Tenets of Social Media Marketing…

I. The public is the Lord thy God
II. Thou shalt covet all media
III. Ignore not peer-to-peer media
IV. Thou shalt think globally and speak in tongues
V. Thy communications must pass the “who cares?” test
VI. Thou shalt learn to create artful blog and forum comments
VII. Thou shalt not talk shit
VIII. Thou shalt not make someone else speak for thee
IX. Thou shalt not refuse to comment when thy company is under fire
X. Concern thyself with thy overall marketing strategy
XI. Give they brand to the consumer
XII. Remember: thou must keep holy the Internet.

Amen.