Design Thinking Is Like Communing With Magma

He used to liken [design thinking] to climbing into a volcano: It’s messy and it’s risky and it’s dangerous.

That metaphor might work for me if I’d been inside a volcano.

1 comment

  1. nah… the two words used together are whatever you say they are.

    however, I still think the basic concept of being willing to be comfortable with ambuiguity, to be willing to not have all the answers, but starting a project anyway, or implementing a strategy or whatever, and then adjusting or adapting it along the way as it matures and evolves, is a powerful attitude to take when having to deal with creating a viable future in an uncertain environment, yes?

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