A Recipe for a Decision-Making Bottleneck

The latest HBR offers a pleasing overview of decision making. The below callout is from Who Has the D? by Paul Rogers and Marcia Blenko…

A Recipe for a Decision-Making Bottleneck

At one automaker we studied, marketers and product developers were confused about who was responsible for making decisions about new models.

When we asked, “Who has the right to decide which features will be standard?”

64% of product developers said, “We do.”

83% of marketers said, “We do.”

When we asked, “Who has the right to decide which colors will be offered?”

77% of product developers said, “We do.”

61% of marketers said, “We do.”

Not surprisingly, the new models were delayed.