in Innovation

Steve Jobs and the parable of the concept car

We thought a lot about concept cars last year and how we could translate this practice to other industries. So it’s fun fun fun to hear the latest Steve Jobs metaphor

You know how you see a show car, and it’s really cool, and then four years later you see the production car, and it sucks? And you go, What happened? They had it! They had it in the palm of their hands! …What happened was, the designers came up with this really great idea. Then they take it to the engineers, and the engineers go, ‘Nah, we can’t do that. That’s impossible.’ And so it gets a lot worse. Then they take it to the manufacturing people, and they go, ‘We can’t build that!’ And it gets a lot worse.”

Of and course, he counters that with a “No, no, we’re doing this…Because I’m the CEO, and I think it can be done.” It’s good to be the king.

Link courtesy of G-Bomb.