in Science

Green tipping point: organic foods

Annie’s has grown from one product (organic macaroni and cheese) to 80, fueling a $34 million company. The Organic Trade Association estimates the $12.25 billion organic food market will double by 2008, assuming an 18.4% annual growth rate (WSJ, March 29, 2005). With a $20 million investment from Solera Capital, Annie’s (and others on the same growth curve) can expand exponentially.

mac and cheese box