There doesn’t seem to be many first-person accounts of Rotman’s recent Business Design Conference. Here’s some of the press releases instead:

Shift Needed in Design World, Says Whitney

“The power of design thinking must be freed up to deal
with all sorts of issues on a global scale.”

The Design of Business, Rather Than Designing for Business, Leads to Greater Innovations Says IDEO President & CEO

“Whether you like it or not, the more innovative you try to be, the more you are going to affect the business and the business model.”

Intelligent Design is Key to Our Success Says Four Seasons Hotel President

“…last but not least is our decision to focus all of our energy and expertise on hotel management rather than ownership.”