Nooch is a new Japanese and Thai restaurant in my hood of New York, a chain originating in Singapore. I was skeptical, but I must admit Karim Rashid’s interior works well, balancing modern with comfortable through comfy seats and colorful but subdued lighting. The food is yummy and surprisingly inexpensive. The drink menu focus on martinis evades the tired martini rut with an emphasis on fresh fruit juices. Recommended.