Dove’s Campaign for Real Beauty battles the definition of beauty offered by mass media and seeks to raise women’s self-asteem. I’ve come to regard similar campaigns skeptically, after having been sucked in by a powerful ad only to reveal commerical intentions sprinkled with a touch of social activism. What I think makes Dove’s effort more geniune is the focus on customer interaction: a study, a forum, a poll… the whole thing is about generating dialog, not a company monolog.
