in Business Design

Design management consulting in IHT

Sharon Reier’s piece on design management consulting tunes into what I’m working on these days…

These firms operate quite differently from traditional strategy consulting firms like McKinsey and Bain, which work mainly with top management and use the concepts and techniques inculcated at top business schools. At the design firms, there is a “richer engagement that designers have as a starting point,” Seidel [a lecturer at the Said Business School at Oxford University] said, “because they have worked on projects together with different parts of the company and they know their capabilities.” What’s more, the designer’s visual capability gives “the capacity to expand rather than just reflect,” he added.