Looking at my referers I see people often find their way here by searching Google for ‘noise‘ where I’m currently result #9. While this is like warm massage oil on my ego, it confirms what I used to rant about (see March 12) that popular doesn’t necessarily equal better (or more relevant). Does a person searching for ‘noise‘ really want my content? I doubt it.

The same search on Teoma actually brings up a bunch of pages about noise: noise pollution, the Institute of Noise Control, noise and hearing loss…those are quality results. And while this is an isolated example, the difference is striking. For pure relevancy, I’m starting to look into Teoma.