November 4, 2002 – Information architects from across the world today announced the launch of the Asilomar Institute for Information Architecture (AIfIA). The leadership of AIfIA includes expert practitioners, teachers, and authors from organizations including Yahoo!, AOL/TimeWarner, IBM, Lucent Technologies, MasterCard International, Wells Fargo, Wachovia Corporation, Razorfish, Adaptive Path, the Transportation Security Administration, the University of North Carolina and the University of Texas.

AIfIA is a non-profit volunteer organization that serves as a resource for organizations and individuals seeking to learn more about information architecture and its benefits, and assists information architects who wish to promote the field. Information architecture, the art and science of structuring and classifying information on web sites and intranets, is a growing field that is becoming increasingly important in the modern information age.

“Information architecture leads to increased revenue, decreased development costs, more effective communication and successful web sites,” said Christina Wodtke, AIfIA President and author of the book Information Architecture: Blueprints for the Web. “AIfIA will be a resource for those wishing to learn more about information architecture, whether they’re exploring its benefits for the first time or they’re experienced professionals sharing tricks of the trade with their peers.”

More information about AIfIA and information architecture is available at www.aifia.org.