- How much business might I have lost so far?
- How much do I stand to lose in the next year?
- How much could I gain by doing what Java Jim is doing?
- What could I lose by not doing it (my whole business??)
- How much can I invest in my website?
- What would happen if other competitors went online, especially someone big?
- What do I compete on?
- What do I give him?
- Where’s my niche?