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A research manuscript about measuring flow of online environments. Unfortunately it’s so complicated I don’t feel flow when I read it.


Flow is this great concept I read about years ago in the New York Times. It describes how you feel when engaged in an activity that is stimulating enough to keep you interested and difficult enough to keep you challenged (but not overstimulated or full of stress). The above paper looks for flow in the online user experience. It can also be thought of as an elaboration of Cooper’s slogan of power + pleasure