Noise Between Stations

Month: November 2006

  • Get Real For Free

    The [[37Signals]] Getting Real book is now available free online as well as in PDF and paperback formats. With a focus on building web apps, it’s a great perspective on using an agile/craft way of working. It’s also a clever publishing strategy, analogous to the traditional hardcover/paperback progression:

    • Test and then build crazy excitement around the point of view
    • Publish a PDF version inexpensively and sell tens of thousands of copies
    • Release a paperback to capture additional market share (in time for the holidays!)
    • Release a free HTML version that also serves as a marketing vehicle for their other products

    Not too shabby.

  • Maybe Don’t Call Research “Research”

    Here’s a small but important lesson about getting field research done in a corporate environment. If you propose research, folks may hear that word and think R&D, and that’s not capitalizable, i.e. the cost can’t be allocated against a particular product/service. That means the cost can’t be delayed and counted against future revenues (delaying costs can be good for budget reasons or simply for the time value of money). This is because if you’re doing work for a project you have a much higher degree of confidence it will provide a return versus doing pure research & development.

    If you can make it clear that the work is applied against a particular project, great, but otherwise be careful of using the word research to people who might interpret it in the accounting sense of the word. As an alternative, how about information gathering? Any other suggestions?

  • Do Customer Communities Pay Off?

    In HBR this month is a rare, methodical (and free) look at the financial effect of online communities via a study of eBay Germany…

    Over the course of a year, we compared the behavior of community enthusiasts and lurkers with that of the control group. The differences were astonishing. Lurkers and community enthusiasts bid twice as often as members of the control group, won up to 25% more auctions, paid final prices that were as much as 24% higher, and spent up to 54% more money (in total). Enthusiasts listed up to four times as many items on eBay and earned up to six times as much in monthly sales revenues as the control users. The findings on first-time sellers were even more impressive: Compared with the controls, almost ten times as many lurkers (56.1%) and enthusiasts (54.1%) started selling on eBay after they joined and participated in customer communities.

    The challenge for companies now is remembering that creating community means getting like-minded groups of people together to do things they like doing and not just installing some community software.

  • Shoot Your Polling Place (U.S. only)

    The Polling Place Photo Project is a nationwide experiment in citizen journalism that seeks to empower citizens to capture, post and share photographs of democracy in action. By documenting their local voting experience on November 7, voters can contribute to an archive of photographs that captures the richness and complexity of voting in America.

  • Why Smart Guys Play Frisbee

    Dr. Michael J. Norden, a University of Washington professor of psychiatry, found a correlation between playing ultimate frisbee and success in university. He explains:

    • Students not known for athletic prowess “can show up at college having never played” and be good at it by year’s end.
    • The game calls for “spatial aptitude” (“to ‘read’ the projected path of the disc”) and “quick, accurate decision-making” (“a new play must be improvised every 10 seconds”).
    • “It is readily compatible with a heavy academic load.”

  • Emotional Intelligence and Job Titles