May 2006
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It’s telling that this BusinessWeek/BCG survey only lists executive titles in this answer, even as executive-focused publications like HBR are publishing articles telling us, “Because so much of the learning about customers and so much of the experimentation with different segmentations, value propositions, and delivery mechanisms involve the people who regularly deal with customers, it…
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The client-centered innovation imperative
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2 min read
There’s an inherent problem in trying to market anything complex like innovation: we practioners are passionate and by necessity employ a rich set of ideas, while our clients who need it, by definition, have focused on another aspect of business and may not have the time nor the inclination to understand these rich ideas in…