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	<title>Comments on: Do You Desire My Brand Characteristics?</title>
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	<description>Business, Design, and the Internet. Since 1999.</description>
	<pubDate>Thu, 09 Sep 2010 08:11:37 +0000</pubDate>
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		<title>By: Mia</title>
		<link>http://noisebetweenstations.com/personal/weblogs/?p=2151&cpage=1#comment-583598</link>
		<dc:creator>Mia</dc:creator>
		<pubDate>Thu, 14 Feb 2008 21:36:31 +0000</pubDate>
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		<description>I've used the same technique with the same cards. We have asked the client to select the cards they thought were representative of the site and brand experience, and compared it to what users selected. Sometimes we've found the client is harsher on the site than users are, and other times we've found that the clients selections are a pipe dream.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve used the same technique with the same cards. We have asked the client to select the cards they thought were representative of the site and brand experience, and compared it to what users selected. Sometimes we&#8217;ve found the client is harsher on the site than users are, and other times we&#8217;ve found that the clients selections are a pipe dream.</p>
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		<title>By: Partial Recall &#187; Desirability Heuristics</title>
		<link>http://noisebetweenstations.com/personal/weblogs/?p=2151&cpage=1#comment-576418</link>
		<dc:creator>Partial Recall &#187; Desirability Heuristics</dc:creator>
		<pubDate>Wed, 06 Feb 2008 03:18:25 +0000</pubDate>
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		<description>[...] my own heuristic for &#8220;desirability.&#8221; Right now I&#8217;m also beginning to look at the article referenced recently by Victor Lombardi. More to [...]</description>
		<content:encoded><![CDATA[<p>[...] my own heuristic for &#8220;desirability.&#8221; Right now I&#8217;m also beginning to look at the article referenced recently by Victor Lombardi. More to [...]</p>
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