The Dip by Seth Godin describes a personal approach to achievement by following a strategy of quality in a world of micromarkets. I’ve read the summary and have tried to further summarize it:
- You start by finding a micromarket where you can be the best in the world, whether it’s personal financial planning for new parents in Brooklyn or “gluten-free bialys available by overnight shipping.†What constitutes “best” and “the world” is in the eye of the customer, not you.
- Then you work long and hard to be the best in that micromarket, which will involve slogging through “the dip†where reward is low and effort is high.
- Along the way you need to be careful to “quit the stuff where you can’t be the best. That leaves you the resources to invest in getting through the Dip.â€
That’s the functional summary, you’ll have to read the book to be inspired.