go molly

Like some crazy whirling vortex, Razorfish keeps sucking up talented folks. This time its Molly. Yay!

Research at IDEO

Alex Wright reviews The Art of Innovation: Lessons in Creativity from IDEO



IDEO blurs disciplinary boundaries wherever possible. That’s especially true when it comes to research, a cornerstone of IDEO’s design process. Many design firms still treat research as a stand-alone discipline practiced by Researchers (with a capital R). At IDEO, research is everyone’s job.


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