Noise Between Stations

I spotted this two page spread in Forbes magazine. It’s IBM using a persona (“Lois”) to get companies to think about ‘customer centricity.’ It’s text heavy and superficial, but if it increases customer centricity than I’m all for it. Similarly, Brett Lider points to Microsoft’s MSN personas. They’d be denounced by Cooperites based on the [...]

In Tekka, Cathy Marshall addresses a topic that’s been stirring in my mind lately… ‘…do scenarios and personas actually help, or do they just create a warm illusion of user-centered design?‘ She spends some time illustrating how products can drive personas… ‘Want to make personal security and encryption a necessary feature for [our persona's] email [...]