The ‘fend for yourself’ brand

Gerber makes pocket knives and tools, but not the kind of knives I’d feel comfortable pulling out in an office to adjust a screw on my laptop… these are serious knives. Their branding is a direct extension of the products, summed up in the words Fend for yourself

When did we decide campgrounds needed laundromats? When the car stalled, whose bright idea was it to reach for a cell phone instead of a tool? …Our nation’s great accomplishments were a testament to hard work, sweat and ingenuity. After all, we not only put a man on the moon, but built him a rover to drive while he was up there.

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Categorized as Branding

How good are doctors?

Atul Gawande’s The Bell Curve in last week’s New Yorker

It used to be assumed that differences among hospitals or doctors in a particular specialty were generally insignificant. If you plotted a graph showing the results of all the centers treating cystic fibrosis—or any other disease for that matter—people expected that the curve would look something like a shark fin, with most places clustered around the very best outcomes. But the evidence has begun to indicate otherwise. What you tend to find is a bell curve: a handful of teams with disturbingly poor outcomes for their patients, a handful with remarkably good results, and a great, undistinguished middle.

It’s an excellent look at how honestly hospitals are dealing with their patients. Also of note is Tom Peter’s reaction.

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Categorized as Science

Sorry, I’m not sorry

I’ll go on the record here and say that Sorry Everybody is contrary to the ideals that make America what it is. I voted against Bush, but that doesn’t make me want to apologize to the rest of the world that he won. He won because we are a Republic with a democratic voting process that elected him. To say that we screwed up just because our guy didn’t win is to say there’s something wrong with democracy. Until something better comes along, I’ll stick with democracy, thanks.

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Categorized as Politics

Distributed processing on a chip

Details are emerging on IBM’s “supercomputer on a chip”, which essentially seems to take the logic that distributes operations to multiple chips that used to be done in applications or the operating system and integrate it at the chip level. This has the potential to exponentially speed up everything that’s not already a supercomputer, as software doesn’t have to change to accommodate more than one processor per machine.

From a design perspective, we could think of this as a process innovation rather than one of hardware engineering, as the advantage was gained by taking work from one stage of the system and moving it to another stage.

Get paid for your great IA ideas

We just rolled out the AIfIA Information Architecture Progress Grants:

Two grants will be awarded in February, 2005… Each grant is for US$1000… Applications should propose work that has the potential to benefit information architecture practioners in a practical way. This includes, for example, original research, a new synthesis of important existing research, or development of an innovative new technique. The resulting reports will be published on the aifia.org website.

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Categorized as AIfIA

WiMAX vs. Hi-Gain

While microwave-powered WiMAX is getting more attention these days, I was fascinated to learn on Thanksgiving of a relative’s plan to simply use a hi-gain setup instead. His plan is to go to markets that don’t already have wired broadband internet access — in his case rural Virginia — and put hi-gain antennas on the hills to reach those who don’t have access to cable or DSL. The market may not be as profitable, but the equipment and real estate costs are proportionately low. It’s a disruptive move, and there might be plenty of room at the bottom of that pyramid.

Political framing: Taxes

After Christina shared George Lakoff’s ideas on framing, I’ve been thinking about developing new frames from a progressive political point of view. We can’t simply react to what the conservatives do, we must proactively create the future.

Under the radar, President Bush is gradually moving towards a flat tax, and along the way the changes to the tax code will benefit the rich and hurt the middle class. The goal of my frame is to communicate to the middle class (many of whom voted for Bush against their own economic interests) how this harms them.

My idea is to succinctly and consistently repeat one phrase that communicates how this personally hurts a middle class American. I started by finding the average salary in the U.S., which is $36,520. I’ll round that up to $40K for my purposes, both to use a nice round, memorable number and to be appeal to people’s aspirations. Then I checked the tax tables which are available back to ’92. I came up with:

“Just before Bush was elected, a married person making $40,000 a year paid $6,000 in taxes. Now that person pays ____ in taxes.”

Theoretically taxes will be higher by the next presidential election. As of 2003 they were actually lower (which is even more scary, in that taxes were lowered and a war is being paid for at a time of historically high debt), but that will probably change, even if we have to crash first.

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Categorized as Politics

Wikipedia

If you haven’t already discovered the Wikipedia then you should, if you at all like encyclopedias. And even if you dislike wikis it’s alright, there’s proper search and navigation elements, and enough content there already to be quite useful so that one need not feel guilty for not contributing.

Surfing it reminds me of when I was young and visiting a friend who had a set of encyclopedias, lying on the floor on rainy afternoons, paging through them.

Here’s a telling excerpt from the Creative destruction page:

Most economists agree that long-term economic growth is largely the product of technological innovation. Thus, some see it as a scandal that Schumpeter is absent from many 600 page elementary economic texts’ indexes. Schumpeter’s solution would be for a new generation of textbooks to emerge, which students would choose, in partial defiance of their lecturers. Wikipedia is now one of those texts!

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Categorized as Wiki

Make eight mistakes a day

The HealthWorks! Kids’ Museum is a unit of Memorial Hospital in South Bend, Indiana and an organization truly focused on health care, not just illness care. In a recent profile, one employee cited the need for trial-and-error in the design of their education programs, “To innovate, we need to make at least eight mistakes a day.”

Econ 101

I recently read Naked Economics: Undressing the Dismal Science by Charles Wheelan, a writer for The Economist. He covers many of the more interesting ideas, highlights some underappreciated thinkers, and offers a sound perspective on a field that tries to stay within the boundaries of statistics while undeniably bleeding into politics and sociology. Also see Peterme’s review for more about this.

Here’s some of the concepts he covers, all of which are useful even if you never tread into what is traditionally thought of as economics. Most of the definitions are on the Wikipedia.

Incentives

  • Creative destruction
  • Prisoners delimma
  • Law of unintended consequences
  • Principal-Agent problem
  • Dead weight loss
  • Progressive and regressive taxes
  • Externality

Government

  • Property rights
  • Rule of law
  • Public goods
  • Supply-side

also…

  • Adverse selection
  • Our skills and health comprise 75% of our wealth as a nation
  • Rule of 72: rate of growth divided by 72 equals how long it takes for a growing quantity to double
  • Interest represented as r, the rental rate on capital
  • We often receive more utility via relative than absolute wealth
  • Catastrophe bonds are a way to spread risk and rewards
  • The Tournament model

Dreams come true

It’s been my life’s dream to see the parade live. Once it starts, it means the holidays are here. My other dream is to get a jet pack.
– NICHOLAS PERDUE, a 16-year-old at the Macy’s Thanksgiving Day Parade.

Clifford the Big Red Dog balloon on a New York street